Common Questions

Yes. Every build includes native IDX integration on the agent's own domain — property search, map view, listing detail pages, and saved searches all rendered in the same design system as the rest of the site. No iframes, no third-party chrome, no jarring font shift on the property pages.

We support standard MLS data delivery, including the modern RESO Web API and the older RETS feed format where it's still in use. The exact integration depends on the agent's MLS and brokerage permissions, but the standards we work with are the same ones every major MLS supports.

Yes. The CRM is set up around the way the agent actually works — pipelines for buyer consultations, listing leads, past clients, and referral sources; automated follow-up sequences for each lead source; tagging and scoring that reflects the agent's qualifying logic. The configuration is collaborative, not boilerplate.

Most builds ship in four to eight weeks from kickoff, depending on the scope. Builds that include extensive custom content (neighborhood guides, market reports, portfolio of past sales) sit on the longer end. Builds that focus on the core site, IDX, and lead system tend to land sooner.

Yes, on both. The agent owns the website, the design files, the content, and every contact captured through it. Leads are exportable at any time. Nothing is held hostage by the platform, and the agent is never locked into AgentCentric to retain access to their own data.

Generally, yes. If the agent already uses a CRM and wants to keep it, we can pipe leads from the website into the existing system via the CRM's API or webhook layer. Where the existing CRM has serious limitations, we'll be honest about that and recommend the right path forward.

Edits are part of the ongoing relationship. Small updates — new listings, refreshed bio copy, swapped photography, new market reports — go through a quick request and ship inside a few days. Larger changes get scoped on their own timeline. The agent isn't locked out of their own site after launch.

Both. The work is built for agents operating at the top of their market regardless of the brokerage shingle. Some clients are independent or run small teams; others sit inside large national brokerages with their own brand guidelines. The platform adapts to either context.

Truly responsive. Most agent sites are designed desktop-first and squeezed onto a phone, which is why so many of them feel awkward on mobile. We design with the phone screen as a first-class layout — touch targets, swipe-able galleries, fast initial paint, and a navigation pattern that respects how buyers actually browse listings in the field.

SEO is built into the foundation, not added at the end. That means semantic HTML, structured data on every important page type (organization, listing, article, FAQ), proper canonicalization, fast page loads, mobile-first rendering, and an internal linking architecture that supports growth into things like neighborhood pages and market report content over time.

Onboarding starts with a working session about the business — markets, price band, brand voice, current lead sources, and the workflows that need to be supported. From there we collect brand assets, define the design direction, and lock the site map. Build starts as soon as direction is approved. The agent stays in the loop throughout, but doesn't have to manage the work.

Yes. Lead capture runs through the CRM, which is on around the clock. Every inquiry triggers a tagged record, a confirmation email to the lead, an internal alert to the agent or team, and an automated follow-up sequence calibrated to the lead source. The agent can sleep, travel, or be in a listing appointment and the system keeps running.

Every site ships wired into a major analytics stack — page-level traffic, behavior flow, lead source attribution, and conversion tracking. Sessions are recordable so the agent can actually see how visitors are navigating the property search. Reports get sent on a cadence the agent chooses, and the raw data is always accessible.

Yes. Launch is the start of the relationship, not the end. Ongoing support covers technical maintenance, content updates, performance monitoring, security patches, and strategy conversations as the agent's business grows. Agents are not on their own once the site goes live.

Yes. The content, brand assets, and lead database are portable, and the agent retains ownership of all of it. If at any point the agent wants to move the site to a different vendor or platform, we'll provide a clean handoff. The intent is to earn the relationship, not to lock anyone in.

Yes. We build for agents nationwide. The platform supports any U.S. MLS that exposes a data feed, and the design and marketing work is market-agnostic. Whether the agent is in Newport Coast, the Hamptons, Aspen, Austin, or a metro outside the traditional luxury corridors, the build approach is the same.

Bring it. Existing brand identity — logo, typography, color system, photography library — gets carried forward and built into the new site. Where existing brand assets have gaps, we'll fill them. Where they're working, we leave them alone. The site is meant to elevate the agent's existing brand, not overwrite it.

Pages are engineered to render in under two seconds on a cellular connection. That involves image optimization, code splitting, lazy-loading, modern image formats, structured caching, and a hosting layer tuned for the kind of traffic real estate sites actually get. We test on real devices on real networks, not just in the developer console.

Walk through the portfolio first to get a sense of the work, then read the platform overview for what's included. When ready, get in touch through the contact section on the home page. The first conversation is a working session about the business, not a sales pitch.