01 · Color
A palette, not a gold overlay
Four to six colors with jobs: paper, ink, accent, mute, and rule. Swatches below are the actual starting hexes we work from — not a mood board we discard after the pitch.
Templates · Color · Branding
Six design languages. Your brand, not a theme.
Each direction below is a starting point: palette, type, photography, and page rhythm. We do not ship a stock theme. We specify a brand system from the language you choose, then build the live site around your listings, your market, and your name.
02 · Type
Display and text, named
Headlines use a high-contrast Didot (Newsreader). Interface and body use Hanken Grotesk. The pairing is meant to read like a studio, not a generated landing page.
03 · Photography
Architecture first
Each language has a photography brief: night glass, coastal teak, heritage brick, cream limestone. The site is built around listing photography, not around stock interiors that look like every other agent site.
How it works. You pick a direction — or we send two after signup based on your market and existing collateral. From there we set the palette, the type, and the photography crop. Native IDX, emailed inquiries, and Instagram posting sit underneath every language. The aesthetic changes. The infrastructure does not.
The live example of this work is propnation.com (Noir). The frames below are design studies for the other five languages — color, branding, and layout — so you can choose with your eyes, not from a paragraph of adjectives.
The six directions
01 / Noir
Noir
Dark · Editorial · Gallery
AgentCentric
#0A0A0A
#161616
#C4A265
#E8E2D6
Newsreader
Hanken Grotesk on near-black. Thin gold rules. Photography at night.
A deep canvas with gold hairlines. Built for architectural and modern luxury where the listing photograph is the headline. Live example: PropNation.
Start from Noir →
02 / Atelier
Atelier
Quiet · Studio · Craft
AgentCentric
#F4F1EA
#C5C1B3
#6F7A68
#2C2A26
Newsreader
Plex on putty paper. Sage accent. Slow crops, plaster walls, still air.
Muted greens and ample margin. Reads like an interior atelier, not a volume brokerage. For agents whose listings need room to breathe.
Start from Atelier →
03 / Ivory
Ivory
Light · Warm · Print
AgentCentric
#F6F1E6
#E3D5B8
#B08A5A
#3A342C
Newsreader
Warm cream paper. Old-style numerals. Golden-hour listing photography.
Cream-on-cream with a print-annual crop. Suits agents whose marketing already leans editorial and whose listings photograph in warm light.
Start from Ivory →
04 / Coast
Coast
Airy · Waterfront · Wide
AgentCentric
#EEF3F6
#C5D4DE
#6A8AA0
#1E2A32
Newsreader
Pale blue-grey paper. Horizontal crops. The view is the headline.
Built for waterfront and view markets. Long photography, sand and sky, almost no chrome. The page gets out of the way of the coast.
Start from Coast →
05 / Sovereign
Sovereign
Stately · Heritage · Firm
AgentCentric
#F3EEE4
#3C2F27
#8B6B3D
#6B3A32
Newsreader
Walnut and cream. Classical proportion. Restrained motion.
Heritage register for legacy markets and family firms. Deep neutrals, brick and oak, the feeling of a house that has been in the same name for a while.
Start from Sovereign →
06 / Maison
Maison
European · Soft · Boutique
AgentCentric
#1C1814
#C4B09A
#D8C3A5
#8A6A4B
Newsreader
Taupe, soft gold, intimate scale. Fashion-house margins.
A boutique European voice. Warm taupes, herringbone, tall windows. For agents who should not look like the local MLS template, on purpose.
Start from Maison →Not sure which language is yours?
Most agents walk into the first call uncertain and walk out clear. We look at your market, your existing collateral, and your listings — then we pick a starting palette together. Published launch package: $500 setup, then $150 a month after go-live.
Start a conversation